Market Briefs

January Market Brief – NWMAR Highlights

February 23, 2026

In January 2026, housing activity across Bartow and Gordon counties reflected a slower start to the year, with sales volume moderating in both markets compared to December and last year. Despite fewer closings, pricing remained resilient, as median home values increased year-over-year in both counties, signaling continued underlying demand. Inventory levels expanded to begin the year, with active listings and new listings rising across both markets, contributing to a gradual shift toward more balanced conditions. As supply grows and pricing holds firm, strategic positioning and informed guidance remain essential, creating steady opportunities for REALTORS® to help buyers and sellers navigate evolving market dynamics in early 2026.

  • Bartow County – January 2026:
    January activity in Bartow County reflected a slower start to the year, with 64 single-family homes sold, a 31.2% decrease compared to last January. Despite fewer sales, pricing remained firm. The median sales price rose to $348,000, a 6.9% increase year-over-year, while the average sales price held relatively steady. Inventory continued to expand, with 490 active listings, up 38.4% from a year ago, and 226 new listings, a 22.2% increase year-over-year. Months’ supply increased to 4.1, pointing to growing balance and more options for buyers entering 2026.
  • Gordon County – December 2025:
    Gordon County began the year with 27 single-family homes sold, a 10.0% decrease compared to last January. Even with softer sales activity, pricing strengthened. The median sales price increased to $318,000, up 9.3% year-over-year, while the average sales price rose 14.4%. Inventory levels remained elevated, with 193 active listings, a 17.0% increase from last year, and 75 new listings, up 4.2% year-over-year. Months’ supply edged up to 4.5, suggesting a market that continues to offer opportunities for both buyers and sellers.

Snapshot of January Key Metrics

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Bartow County • January 2026
Metric Value Y/Y % M/M %
Units Sold64-31.2%-50.8%
Median Sale Price$348,000+6.9%+4.0%
Average Sale Price$353,000-1.1%-5.2%
Active Listings490+38.4%+7.5%
Month’s Supply4.1+31.8%+9.6%
New Listings226+22.2%+71.2%

Snapshot of January Key Metrics

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Gordon County • January 2026
Metric Value Y/Y % M/M %
Units Sold27-10.0%-44.9%
Median Sale Price$318,000+9.3%+19.1%
Average Sale Price$370,000+14.4%+26.9%
Active Listings193+17.0%+6.0%
Month’s Supply4.5+12.9%+6.7%
New Listings75+4.2%+33.9%

The Northwest Metro Association of REALTORS® provides the monthly Market Report using data compiled by First Multiple Listing Service (FMLS) for the Bartow and Gordon area.

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